When making plans to establish a business, selection of names is critically important. From your company name to your product or service name, how do you want to be identified?
As I write this, I look around and see words that identify specific products and businesses - Lucent® for phones, Staples® for office supplies, Paper Mate® for pens and Poland Spring® for water. All of these are federally registered trademarks, words that are used to identify and distinguish one manufacturer’s products from another.